Indigo Wild


Why, hello there, stranger. Yes, it’s really me – Zum Wash, your luscious liquid lover.

I’m here with a sleek new figure and label to match. I thought I’d give myself a little makeover, and I think I look pretty good, don’t I? Curvy and bright and kinda in-your-face: I’m a little bit Koons, a whole lotta captivating. Resistance is futile.

I see you’ve noticed I come in a new scent, too. The energizing, intoxicating citrus swirls of Sea Salt make for one hot honeymoon of a lather. Aloha, indeed.

And worry not, darling, I’m still made of the same ingredients you fell in love with that first time we met in the tub. My saponified oils of coconut, olive, castor, and jojoba cleanse and condition your bod the all-natural way, while my pure essential oils satisfy your sniffer. I’ll never betray you with synthetics, parabens, sulfates, detergents, or triclosan, because even though I’ve got a new look, artificial will never be my style.

New duds, same suds.

Have me any way you want me – I’m ready to go by the sink or in the shower whenever you want to get wet.

Meet me at bathtime, ya filthy animal.


Oh, clove. It’s sugar, it’s spice, it’s both naughty and nice. Its deep, warm scent is as comforting and tranquil as it is sexy and mysterious. Clove’s one-of-a-kind flavor adds richness and complexity to a variety of different cuisines, and its essential oil is a beautiful complement to any aromatherapy orchestra. Clove-Mint Zum Bar is a tried-and-true favorite, and we’re positively stoked about our new Zum Lab Clove-Orange Bar. Clove also plays a starring role in the Zum Jolly holiday line, paired with sweet almond and fresh fir needle. Mmmm. What else can you do with these lovely little flower buds? Worry not, we’ve got plenty of ideas.

  • On your stovetop, simmer cinnamon sticks, star anise, and cloves in a big pot of water for the coziest housewarming ever.
  • Ancient Romans used to suck on cloves to freshen their breath. Dental hygiene has improved considerably since the time of Halitosis Maximus, but this trick still works!
  • Indulged in some garlic or onions? Want to keep your friends? Brush your teeth with a mixture of baking soda and ground clove to get that nasty stank out of your mouth for good.
  • Stud an orange with cloves for super-lazy yet super-effective potpourri.
  • Step out of your sweet potato rut: top your next baked beauty with olive oil, fresh rosemary, and a sprinkle of – you guessed it – ground clove. This combo is delicious on pears, too!
  • Clove is a natural antiseptic. Shake up water and drops of clove oil in a spray bottle, then attack your scummy shower.
  • A homemade clove tea can work wonders on a sore throat. Combine cloves with cardamom, cinnamon, ginger, and/or star anise in a filter bag for an ultra-soothing steep.
  • Clove adds a heavenly depth to DIY grilled chicken marinade (or eggplant for the veg loveys). Try this Middle Eastern-inspired concoction: two parts olive oil to two parts balsamic vinegar and one part almond butter, with coriander, oregano, garlic, clove, cinnamon, black pepper, cumin, lime wedges, and a squirt of sriracha. Perfect stuffed in a pita with Greek yogurt, chopped dates, fresh mint, and pickled carrots…and then stuffed in your face.
  • Don’t settle for that stubborn stink that can remain on food storage containers even after you’ve scrubbed them relentlessly. Add a few drops each of clove, rosemary, and spearmint essential oils to hot soapy dishwater for some extra odor-fighting power.
  • For a pore-purging face mask that smells (and tastes) like straight-up dessert, mix honey and ground clove, wet your hands with hot water, and apply to your face. Try your best to let it sit for several minutes…you’ll want to lick it all off.


Zum Lab has been dabbling in some serious black magic. We’re about to drop our new Charcoal Zum Bar, and as your ever-faithful zumtern, I feel compelled to geek out about charcoal in a blog post.

I love me some barbecue ribs on the grill, and I also love all-natural skincare that’ll whip my pores into shape without any scary synthetic ingredients getting involved. What do these two seemingly disparate things have in common? You guessed it, charcoal! (No, I have never used a barbecue sauce face mask, but it’s not like I wouldn’t ever not try that, because this is Kansas City after all.)

I’m fresh outta college, and as our sage old Britney waxes so poetically: I’m not a girl, not yet a woman. Even though I’m out trying to make my way in the adult world now, my skin is still stuck in high school. It’s whiny, sensitive, needy, and basically just a total overreacting drama queen when it comes to oil and zits. My face needs tough love, but I’m adamant about sticking to the all-natural stuff. What’s a girlwoman to do?

That’s where my dark knight comes in to save the day, dermatologically speaking. Charcoal’s chemical structure works as a magnet to draw toxins out of the skin. It’s like taking a teeny weeny li’l vacuum to your pores. Add  goat’s milk in the mix to nourish, condition, and provide moisture balance, and you’ve got one blue-ribbon science project. Our saponifologists have perfected the recipe so that Charcoal Zum Bar’s lather isn’t gritty or messy, so don’t worry about turning your bathroom into a sludgefest. And this bar isn’t just for your face – a blend of gentle essential oils makes it smell so naturally delicious you’ll wanna scrub-a-dub your entire filthy bod with this burnin’ hunk of love. As always: no parabens, sulfates, phthalates, detergents, triclosan, artificial colors, or synthetic fragrances. Your LBB (Little Black Bar) won’t let you down.

So don’t be afraid of the dark, loveys: charcoal is a rebel with a cause, here to incinerate your clogged pores. It’s 100% intern-approved. Well, that’s it, you’ve just been grilled on charcoal. (And now I’m really craving ribs, so excuse me while I get my barbecue on.)


**Note: never use BBQ charcoal on your face! Only use food grade activated charcoal.

Get all lovey dovey with our Betsy line, named after Betsy Medina, Indigo Wild’s first employee and breast cancer survivor. Betsy is now more than 13 years cancer-free and in her honor we have a line of products where a portion of sales go to breast cancer organizations. Which is not the same thing as a portion of profits – for every Betsy Bar sold $1 goes to the Turning Point. And for every Betsy Body sold 25% of sales goes to Back in the Swing.

Betsy is a  Merchandiser, you’ll find her in local Kansas City stores right next to the Zum display, so just follow you’re nose. You can’t miss her adorable dimples! For more info about Betsy products go here.

Check her out on KCTV 5 talking about the Betsy Bar!






Meet the cutest mother daughter duo at the factory – Caroline (Mama T. = the real O.G.) and Libby. Chances are if you’ve called the factory, you’ve talked to Caroline…and if you’ve used our products, Libby has labeled it.  Contagious smiles run in this family. It’s difficult to determine who has the better sense of style. Their fashion game is ON POINT. Picture a multi-cultural J. Crew ad with a New York Fashion Week twist and vintage vibe.

Rosemary Gin Fizz

Rosemary Gin Fizz

Sweet and syrupy are out. Herbaceous is in. This is the summertime cocktail that will win you some new friends. Pimms Cup and Moscow Mules are so 2012. You heard it here first, 2014 is the summer of the Rosemary Gin Fizz. We’re not usually wrong about these kinds of things, we predicted the bush would make a comeback years ago.

This drink contains ingredients from some of our favorites.

Did you know gin and # 2 pencils are made from juniper?

Did you know lemon essential oil is diffused through some Japanese factories and offices to increase concentration and ability to memorize? Studies show it cuts the number of mistakes in half.

Did you know Rosemary is known to improve memory? But if you have a few of these, it’s okay if you don’t remember hugging every person you saw and telling them you love them.

Rosemary Gin Fizz

  • 4 inches fresh rosemary (sprigs of)
  • lemon (small, juiced)
  • 1/2 tsp honey
  • 11/2 ozs gin
  • 3 ozs club soda
  1. In a small drinking glass, muddle the fresh rosemary, lemon juice and honey.
  2. Fill the glass with ice, then pour in the gin and top with club soda.
  3. Give it a little swirl with a spoon. That’s it!


Meet Emily, she’s got a head of hair that would make a Disney princess jealous. You’ll find her on a given day at Indigo Wild calling on stores, loving on dogs, and sharing some sort of delish lunch with the Jen.

What is your idea of perfect happiness? Summer lake time, my husband Grant, our weenie Rex, the perfect mixtape, my family, my friends, good beer, travelling.

What trait do you most deplore in yourself? Sometimes I can be a bit critical and I hate it.

What trait do you more deplore in others? People who are not genuine.

What is your greatest extravagance? Shoes! I can always justify a pair of cool sunglasses! And, of course, good beer.

What is your favorite journey? I’m on it! Haha, but if we’re being literal, summer drives to our lake cabin! Or any trip when a beach is involved.

What do you consider the most overrated virtue? Being lady-like, it’s sexist.

On what occasion do you lie? When I don’t want to hurt someone’s feelings or sometimes when I’m trying to save my skin…both always not great ideas.

What is your greatest regret?  I could probably name a few, but what’s the point.

Which talent would you most like to have? I wish I could sing like Stevie and play the guitar!

What is your current state of mind? I’m a little frustrated.

If you could change one thing about your family what would it be? Not a damn thing!

What is your most marked characteristic? My long, red hair.

What do you most value in your friends? Honesty.

What advise would you give your 10 year-old self? Be yourself!

Indigo Wild

Mon-Fri 9-5 CST
Sat 10-2 CST


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