Indigo Wild


Zum Lab has been dabbling in some serious black magic. We’re about to drop our new Charcoal Zum Bar, and as your ever-faithful zumtern, I feel compelled to geek out about charcoal in a blog post.

I love me some barbecue ribs on the grill, and I also love all-natural skincare that’ll whip my pores into shape without any scary synthetic ingredients getting involved. What do these two seemingly disparate things have in common? You guessed it, charcoal! (No, I have never used a barbecue sauce face mask, but it’s not like I wouldn’t ever not try that, because this is Kansas City after all.)

I’m fresh outta college, and as our sage old Britney waxes so poetically: I’m not a girl, not yet a woman. Even though I’m out trying to make my way in the adult world now, my skin is still stuck in high school. It’s whiny, sensitive, needy, and basically just a total overreacting drama queen when it comes to oil and zits. My face needs tough love, but I’m adamant about sticking to the all-natural stuff. What’s a girlwoman to do?

That’s where my dark knight comes in to save the day, dermatologically speaking. Charcoal’s chemical structure works as a magnet to draw toxins out of the skin. It’s like taking a teeny weeny li’l vacuum to your pores. Add  goat’s milk in the mix to nourish, condition, and provide moisture balance, and you’ve got one blue-ribbon science project. Our saponifologists have perfected the recipe so that Charcoal Zum Bar’s lather isn’t gritty or messy, so don’t worry about turning your bathroom into a sludgefest. And this bar isn’t just for your face – a blend of gentle essential oils makes it smell so naturally delicious you’ll wanna scrub-a-dub your entire filthy bod with this burnin’ hunk of love. As always: no parabens, sulfates, phthalates, detergents, triclosan, artificial colors, or synthetic fragrances. Your LBB (Little Black Bar) won’t let you down.

So don’t be afraid of the dark, loveys: charcoal is a rebel with a cause, here to incinerate your clogged pores. It’s 100% intern-approved. Well, that’s it, you’ve just been grilled on charcoal. (And now I’m really craving ribs, so excuse me while I get my barbecue on.)


**Note: never use BBQ charcoal on your face! Only use food grade activated charcoal.

Get all lovey dovey with our Betsy line, named after Betsy Medina, Indigo Wild’s first employee and breast cancer survivor. Betsy is now more than 13 years cancer-free and in her honor we have a line of products where a portion of sales go to breast cancer organizations. Which is not the same thing as a portion of profits – for every Betsy Bar sold $1 goes to the Turning Point. And for every Betsy Body sold 25% of sales goes to Back in the Swing.

Betsy is a  Merchandiser, you’ll find her in local Kansas City stores right next to the Zum display, so just follow you’re nose. You can’t miss her adorable dimples! For more info about Betsy products go here.

Check her out on KCTV 5 talking about the Betsy Bar!






Meet the cutest mother daughter duo at the factory – Caroline (Mama T. = the real O.G.) and Libby. Chances are if you’ve called the factory, you’ve talked to Caroline…and if you’ve used our products, Libby has labeled it.  Contagious smiles run in this family. It’s difficult to determine who has the better sense of style. Their fashion game is ON POINT. Picture a multi-cultural J. Crew ad with a New York Fashion Week twist and vintage vibe.

Rosemary Gin Fizz

Rosemary Gin Fizz

Sweet and syrupy are out. Herbaceous is in. This is the summertime cocktail that will win you some new friends. Pimms Cup and Moscow Mules are so 2012. You heard it here first, 2014 is the summer of the Rosemary Gin Fizz. We’re not usually wrong about these kinds of things, we predicted the bush would make a comeback years ago.

This drink contains ingredients from some of our favorites.

Did you know gin and # 2 pencils are made from juniper?

Did you know lemon essential oil is diffused through some Japanese factories and offices to increase concentration and ability to memorize? Studies show it cuts the number of mistakes in half.

Did you know Rosemary is known to improve memory? But if you have a few of these, it’s okay if you don’t remember hugging every person you saw and telling them you love them.

Rosemary Gin Fizz

  • 4 inches fresh rosemary (sprigs of)
  • lemon (small, juiced)
  • 1/2 tsp honey
  • 11/2 ozs gin
  • 3 ozs club soda
  1. In a small drinking glass, muddle the fresh rosemary, lemon juice and honey.
  2. Fill the glass with ice, then pour in the gin and top with club soda.
  3. Give it a little swirl with a spoon. That’s it!


Meet Emily, she’s got a head of hair that would make a Disney princess jealous. You’ll find her on a given day at Indigo Wild calling on stores, loving on dogs, and sharing some sort of delish lunch with the Jen.

What is your idea of perfect happiness? Summer lake time, my husband Grant, our weenie Rex, the perfect mixtape, my family, my friends, good beer, travelling.

What trait do you most deplore in yourself? Sometimes I can be a bit critical and I hate it.

What trait do you more deplore in others? People who are not genuine.

What is your greatest extravagance? Shoes! I can always justify a pair of cool sunglasses! And, of course, good beer.

What is your favorite journey? I’m on it! Haha, but if we’re being literal, summer drives to our lake cabin! Or any trip when a beach is involved.

What do you consider the most overrated virtue? Being lady-like, it’s sexist.

On what occasion do you lie? When I don’t want to hurt someone’s feelings or sometimes when I’m trying to save my skin…both always not great ideas.

What is your greatest regret?  I could probably name a few, but what’s the point.

Which talent would you most like to have? I wish I could sing like Stevie and play the guitar!

What is your current state of mind? I’m a little frustrated.

If you could change one thing about your family what would it be? Not a damn thing!

What is your most marked characteristic? My long, red hair.

What do you most value in your friends? Honesty.

What advise would you give your 10 year-old self? Be yourself!


tea tree2

It’s this chick’s two year anniversary, so put on your party panties. Two years ago, we wanted to prove tea tree essential oil is powerful, so we did a little experiment involving the lifespan of three raw chicken breasts. One breast sat in a container of water, one sat in a container of tee tree oil and one sat in an empty container. The breast in an empty container started to spoil after a few days, with maggots taking over by the end of the second week (if you want to see for yourself checkout our youtube video…warning, not for the faint of heart). The breast in water followed closely behind, rotting within two weeks. The breast in tea tree oil, well, it’s just that—a breast in tea tree oil—and is still going strong. It’s on display in the Zum factory and has been here so long it’s hard to imagine factory life without it. We’re thinking about dabbling in another tea tree essential oil experiment. If you have any ideas post them here and we’ll see what we can do.

Tea tree oil is pretty fascinating, which is why we use it in a variety of our products. We have Tea Tree-Citrus Zum Bar, Zum Clean countertop cleaner and laundry soap and it’s in Zum Yoga Mat Spray Cleaner. If tea tree essential oil is powerful enough to keep our chicken breast from rotting for two years, imagine the power it will have on dirty clothes, countertops and acne.

While we have Batman to protect Gotham City, sometimes we have to take matters into our own hands. Thankfully, Mother Nature has our back and produces a few of her own superheroes that are ready and waiting to fight illness and enhance beauty.

One of these superheroes is Sea Buckthorn. Born with special powers, the oil extracted from the Buckthorn berry provides a dose of au naturale healing that has been keeping people healthy and beautiful for centuries.

So, what exactly are the powers of this super-berry? Its biggest strength is its insanely high content of Omega-7, a healthy form of trans-fat, which serves as a powerful source of nourishment for the skin. Sea Buckthorn has the ability to speed up the healing process for burns, cuts, and other injuries. Just call it the Flash cure. Its anti-inflammatory nature makes it a great ally to the skin, keeping pesky pimples at bay. Not to mention its high vitamin content. Tell your skin to have no fear, Buckthorn is here.

Seriously though, Buckthorn is no Joker. We think this berry is such a badass, we want to share its Magik with you. So, with your skin’s best interest in mind, we devised the Sea Buckthorn Serum in the Zum Lab. Check it out, along with a few other Marvel-ous products at


Indigo Wild

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Sat 10-2 CST


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