Indigo Wild


Meet Emily, she’s got a head of hair that would make a Disney princess jealous. You’ll find her on a given day at Indigo Wild calling on stores, loving on dogs, and sharing some sort of delish lunch with the Jen.

What is your idea of perfect happiness? Summer lake time, my husband Grant, our weenie Rex, the perfect mixtape, my family, my friends, good beer, travelling.

What trait do you most deplore in yourself? Sometimes I can be a bit critical and I hate it.

What trait do you more deplore in others? People who are not genuine.

What is your greatest extravagance? Shoes! I can always justify a pair of cool sunglasses! And, of course, good beer.

What is your favorite journey? I’m on it! Haha, but if we’re being literal, summer drives to our lake cabin! Or any trip when a beach is involved.

What do you consider the most overrated virtue? Being lady-like, it’s sexist.

On what occasion do you lie? When I don’t want to hurt someone’s feelings or sometimes when I’m trying to save my skin…both always not great ideas.

What is your greatest regret?  I could probably name a few, but what’s the point.

Which talent would you most like to have? I wish I could sing like Stevie and play the guitar!

What is your current state of mind? I’m a little frustrated.

If you could change one thing about your family what would it be? Not a damn thing!

What is your most marked characteristic? My long, red hair.

What do you most value in your friends? Honesty.

What advise would you give your 10 year-old self? Be yourself!


tea tree2

It’s this chick’s two year anniversary, so put on your party panties. Two years ago, we wanted to prove tea tree essential oil is powerful, so we did a little experiment involving the lifespan of three raw chicken breasts. One breast sat in a container of water, one sat in a container of tee tree oil and one sat in an empty container. The breast in an empty container started to spoil after a few days, with maggots taking over by the end of the second week (if you want to see for yourself checkout our youtube video…warning, not for the faint of heart). The breast in water followed closely behind, rotting within two weeks. The breast in tea tree oil, well, it’s just that—a breast in tea tree oil—and is still going strong. It’s on display in the Zum factory and has been here so long it’s hard to imagine factory life without it. We’re thinking about dabbling in another tea tree essential oil experiment. If you have any ideas post them here and we’ll see what we can do.

Tea tree oil is pretty fascinating, which is why we use it in a variety of our products. We have Tea Tree-Citrus Zum Bar, Zum Clean countertop cleaner and laundry soap and it’s in Zum Yoga Mat Spray Cleaner. If tea tree essential oil is powerful enough to keep our chicken breast from rotting for two years, imagine the power it will have on dirty clothes, countertops and acne.

While we have Batman to protect Gotham City, sometimes we have to take matters into our own hands. Thankfully, Mother Nature has our back and produces a few of her own superheroes that are ready and waiting to fight illness and enhance beauty.

One of these superheroes is Sea Buckthorn. Born with special powers, the oil extracted from the Buckthorn berry provides a dose of au naturale healing that has been keeping people healthy and beautiful for centuries.

So, what exactly are the powers of this super-berry? Its biggest strength is its insanely high content of Omega-7, a healthy form of trans-fat, which serves as a powerful source of nourishment for the skin. Sea Buckthorn has the ability to speed up the healing process for burns, cuts, and other injuries. Just call it the Flash cure. Its anti-inflammatory nature makes it a great ally to the skin, keeping pesky pimples at bay. Not to mention its high vitamin content. Tell your skin to have no fear, Buckthorn is here.

Seriously though, Buckthorn is no Joker. We think this berry is such a badass, we want to share its Magik with you. So, with your skin’s best interest in mind, we devised the Sea Buckthorn Serum in the Zum Lab. Check it out, along with a few other Marvel-ous products at


Zum Clean Laundry Soap is a miracle in a bottle. Here are 10 not-so-ordinary ways you can use your not-so-ordinary laundry soap.

1) We Do Floors – add 1/2 cup of your favorite ZCLS and 1/2 cup of vinegar to three gallons of water and mop away.
2) Wash Your Unmentionables – ZCLS is very gentle and perfect for your delicates. Not applicable if you go commando. 
3) Make Up With Your Make-up Brushes – use a tiny bit of ZCLS with water to clean your make-up brushes.
4) CYBFF – clean your best furry friend.
5) Spot Clean – apply a small amount of ZCLS to those mysterious dirty spots.
6) Give Your Dishes A Handjob – use ZCLS to wash your dirty dishes in the sink.
7) Rid The Stank – mix 1 tbsp of ZCLS in a bottle with water for a non-stankass Febreeze type fabric freshener.
8) DIY Steam Facial – mix 1 tbsp of ZCLS with steaming hot water, then hold your head over the steam. (BONUS – Eucalyptus-Citrus is great for clearing congestion).
9) De-Funk Your Mats – shower your car floor mats with ZCLS and water.
10) Love your load, clean your clothes.  

Shop Zum Clean Laundry Soap 


Meet Charley! Indigo Wild’s very own veteran soapmaker. Charley started hanging around the factory cutting Zum Bars at 16 and much to our delight, he’s still here at 31. In 1999, the development of his music taste came to a screeching halt. Needless to say, Charley makes for a great DJ. He’s a man of many talents. He’s a blacksmith and recently made his first knife from scratch. His cat, Porter, was named after both the composer Cole Porter and porter style beer. Charley was asked, “If you were to die and come back as a person or thing what do you think it would be?” His answer was as chill as he is, “A koala bear!” he said. A koala with a makeshift knife and a Pale Ale—what a thought.

Charley is the one on the far right with the big pot in his hand.

Charley is the one on the far right with the big pot in his hand.

There’s a lot to be thankful for in the land of Zum. We asked the Zum Oompa Loompa’s what they’re thankful for this year and the factory is buzzing with gratitude.

  • Modern plumbing – Emily
  • Doug’s lentil Shepard’s pie recipe – Leslie
  • Boulevard brewery, bacon bits, mating calls, Bruce Springsteen and The Walt Disney Classics VHS Collection – Fritz Hutchinson
  • The dog run buffet – Daisy the pug
  • Don’t have to drive to work – Greg
  • Advil – Rose Hutchison
  • Zum Bum – Charlie Hutchison
  • Hair conditioner – Mary Clara Hutchison
  • Dr. Pepper – Henry Withington
  • The Hutchison’s – Indigo Wild
  • Butter – Dan
  • Justin Timberlake – Allison
  • Warm soft baby kisses – Tina
  • Imperial stout – Brittany
  • Thankful people – Carrie
  • The Zum Chakra gift sets that are left – Kemp
  • December 26th –Charlie
  • Vasectomies – Collin
  • December 13th  - Troy
  • My period every month – Boo Boo
  • Doggie diapers and heated car seats – Annie


Both go right to the core ­- meadowfoam seed oil goes straight to the epidermis, REO goes straight to the heart. REO is easy to explain. Meadowfoam seed oil requires a little more explanation.

Meadowfoam seed oil – a prime ingredient in our Zum Body and Zum Tub ­- contains over 98% fatty acids having chain lengths of over 20 carbon atoms ­- this is triple that of many vegetable oils. Hold on, before your eyes glaze over, this basically means that meadowfoam seed oil sinks in faster, deeper and better than 99.9999999% of other moisturizers out there because it’s a high-quality triglyceride oil.  Okay, we’ll stop with the big words and the nerd speak.

Here’s what else is great about meadowfoam seed oil:

It forms a ­- sounds strange but it’s true ­- membrane to prevent moisture loss and provides a cushiony feeling on the skin. And who wouldn’t want that?

It revitalizes dry, cracked skin and keeps it moist longer.

It is light colored, non-staining, unscented and mild. Long story just a little bit longer ­- it soothes the most sensitive skin with natural emolliency.

It’s super, ultra, highly resistant to oxidation ­- so it lasts longer on the shelf and helps preserve the ingredients it’s paired with.

Lastly, REO is named for an old car, but did you know meadowfoam seed oil is named for the way it looks back on the farm? The solid canopy of creamy white flowers looks like a field of foam.

Aaaah, isn’t that neat? What a beautiful picture to leave you with on this fine day. Just close your eyes. Can you see the meadow of foam? Can you see it?

Indigo Wild

Mon-Fri 9-5 CST
Sat 10-2 CST


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